Case study

Modernizing the Hampton Classic Experience with Interactive Mapping

  • Client: The Hampton Classic
  • Industry: Tourism, Heritage & Culture

The Hampton Classic modernized its visitor experience by replacing static paper maps with a mobile-friendly, interactive digital map. Using real-world imagery, intuitive navigation, and embedded content, the map made it easier for visitors to explore the grounds while reducing operational effort and printed materials.

The Challenge,

Moving Beyond Static Paper Maps

The Hampton Classic, one of the most prestigious equestrian events in the world, faced a significant logistical hurdle. For years, the event relied on static PDF and paper maps designed in Photoshop and Illustrator. This traditional approach presented three major pain points.

  • High Maintenance: Any minor layout change required hours of manual graphic design work.
  • Environmental Impact: Massive print runs resulted in significant paper waste following the event.
  • Lack of Interactivity: Static files offered no real-time wayfinding, leaving visitors to navigate a complex site without GPS assistance.

The team needed a digital-first solution that was as premium as the event itself, leading them to Mapme.

The Solution,

A High-Tech, Drone-Powered Interactive Map

Hampton Classic utilized Mapme’s interactive mapping software to transform their site plan into a dynamic digital hub. The solution integrated cutting-edge geographic data to enhance the visitor experience:

Spread across PDFs, websites, and physical signage

Georeferenced Drone Imagery

The map used high-resolution, up-to-date drone photography to provide a realistic view of the grounds.

Spread across PDFs, websites, and physical signage

3D Architectural Models

Key locations, such as the main grandstand, were rendered in 3D to help visitors orient themselves.

Spread across PDFs, websites, and physical signage

Mobile-First Navigation

Visitors could access the map on their smartphones via QR codes placed strategically around the event site.

Spread across PDFs, websites, and physical signage

Sponsor & Vendor Integration

The map served as a marketing tool, allowing sponsors and vendors to showcase rich media, videos, and information directly within the map interface.

The Result,

Streamlined Operations & Enhanced Engagement

The shift to Mapme delivered immediate, measurable success for both the organizers and the attendees:

High Visitor Adoption

Over 1,100 visitors utilized the interactive map to navigate the site during the event.

Operational Efficiency

The Hampton Classic team moved away from time-consuming design software to a user-friendly platform that made updates instantaneous.

Sustainability

Digital accessibility significantly reduced the reliance on printed materials.

Seamless Integration

The map was easily embedded into the existing Hampton Classic website, providing a unified brand experience.

Testimonial

The map was really well received by event visitors. The Mapme user experience for the map build was easy and worked well, and it is super easy to integrate the map into our current website. The Mapme Team were always available for support.

- Hampton Classic Event Team